King Saud Library Book
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King Saud Library Book
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| ISBN: | 0822101998 | |
| Language codes: | eng | |
| Dewey call number: | 658.8342 B.H. | |
| Personal Author: | Berkman, Harold W. | |
| Title: | Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson. | |
| Publication info: | Encino, Calif. : Dickenson, 1978 | |
| Physical descrip: | 562 p. : ill. ; 25 cm. | |
| Bibliography note: | Includes bibliographical references and index. | |
| Held by: | CENTRAL | |
| Subject term: | Consumers. | |
| Subject term: | Consumers--United States. | |
| Added author: | Gilson, Christopher C., | |
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