King Saud Library Book
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King Saud Library Book
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| ISBN: | 0814453023 | |
| Language codes: | eng | |
| Dewey call number: | 658.8 S.K. | |
| Personal Author: | Schaffir, Kurt H. | |
| Title: | Marketing information systems / [by] Kurt H. Schaffir [and] H. George Trentin. | |
| Publication info: | New York, N.Y. : AMACOM, 1973 | |
| Physical descrip: | vii, 327 p. illus. 24 cm. | |
| Held by: | CENTRAL | |
| Subject term: | Marketing--Management. | |
| Subject term: | Marketing. | |
| Subject term: | Management information systems. | |
| Added author: | Trentin, H. George, | |
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