King Saud Library Book
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King Saud Library Book
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| ISBN: | 0030576342 (pbk.) | |
| Language codes: | eng | |
| Dewey call number: | 658.8 S.D. | |
| Personal Author: | Sciglimpaglia, Donald M. | |
| Title: | Applied marketing research / Donald Sciglimpaglia. | |
| Publication info: | Chicago : Dryden Press, 1983 | |
| Physical descrip: | xi, 335 p. : ill. ; 24 cm. | |
| Series Title: | (The Dryden Press series in marketing) | |
| Bibliography note: | Includes bibliographical references. | |
| Held by: | CENTRAL | |
| Subject term: | Marketing | |
| Subject term: | Marketing management | |
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