King Saud Library Book
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King Saud Library Book
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| ISBN: | 0914872060 | |
| Language codes: | eng | |
| Dewey call number: | 658.8 A.W. | |
| Personal Author: | Anderson, W. Thomas. | |
| Title: | Multidimensional marketing : managerial, societal, philosophical / W. Thomas Anderson, Jr., Catherine Carlisle Bentley, Louis K. Sharpe IV. | |
| Publication info: | Austin, Tex. : Austin Press, 1976 | |
| Physical descrip: | xii, 324 p. : ill. ; 23 cm. | |
| General Note: | Includes index. | |
| Bibliography note: | Bibliography: p. 314-320. | |
| Held by: | CENTRAL | |
| Subject term: | Marketing. | |
| Subject term: | Marketing--Management. | |
| Subject term: | Marketing--Social aspects. | |
| Added author: | Bentley, Catherine Carlisle, | |
| Added author: | Sharpe, Louis K., | |
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